- Title
- Profiling designers as a basis for assessing design performance
- Creator
- Cowdroy, R.; Williams, A. P.
- Relation
- Design 2004: 8th International Design Conference. Proceedings of the DESIGN 2004 8th International Design Conference (Dubrovnik, Croatia May 18 - 21, 2004) p. 1461-1466
- Relation
- http://www.designconference.org/?menu=10&subMenu=2
- Publisher
- Faculty of Mech.Eng & Naval Arch. Zagreb & The Design Society, Glasgow
- Resource Type
- conference paper
- Date
- 2004
- Description
- To distinguish between designers who are successful as individual designers and designers who are successful members of design teams, with particular reference to multi-disciplinary design teams (MDDTs). The most significant anomalies are that high levels of success are generally not consistent with high levels of expertise, and (by corollary) that high levels of expertise are often detrimental to success, in both individual and team design situations. The success profiles concept challenges conventional design education paradigms and provides an alternative basis for reviewing and evaluating our curriculum and assessment protocols for all design disciplines.
- Subject
- MDDTs; multi-disciplinary design teams; individual designers; design teams
- Identifier
- uon:2804
- Identifier
- http://hdl.handle.net/1959.13/31776
- Identifier
- ISBN:9536313596
- Full Text
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